There are many reasons as to why the use of video works so well in promoting your business. It not only provides a means to market to your potential customers, but also helps engage them far more than could be done with static image and text based promotional material. Below I talk about just a few reasons why video is so valuable.
Quite simply, a video will grab your attention far more than any written text on a web page. They are able to engage a viewer, provoke emotion and make an impression.In just a short amount of time, a video can deliver more detail than a whole page of written text.
Video is now our preferred method of communication, it is available through our desktop computers, smart phones, tablets and more. It is now more accessible than ever before, with Youtube being the second most used search engine.
3. Multiple Uses
Video content can be utilised on any different platforms. They can be uploaded directly to your website, shared across social media sites to build awareness and utilised offline as a promotional aid, perhaps for presentation use and hand out material or exhibition purposes.
Instant Expert Factor
Using video can set you apart from your competition, it established you as an expert in your field and shows you have taken the time and effort to showcase your business or product.
Research has shown that websites with video content are 4 times more likley to convert an enquiry into a sale, drive traffic to your site and keep visitors on your site for longer. Recent studies have stated that it is 50 times easier to get a video ranked higher on google than any other standard web page, they can be uploaded on multiple pages, the views can be tracked to see who is visiting your site and from where and if produced correctly they will remain an effective marketing tool for many years and will not expire like many traditional forms of print based advertising.