Is your website working for you, or are you losing leads?

In todays digital marketplace, your website is often the first interaction potential customers have with your business. If your site is slow, outdated, or not optimised for performance, you could be losing valuable leads without even realising it. A high-performing website isn’t just about aesthetics; it directly impacts SEO, visibility in search results, and ultimately, conversions. In this article, we’ll explore key areas that influence a website’s ability to generate leads effectively.

1. General Website Health: Load Times & Google PageSpeed Insights

Why It Matters

A slow website can drive visitors away before they even see what you have to offer. Research shows that a one-second delay in page load time can result in a 7% reduction in conversions. Google also factors page speed into its ranking algorithm, meaning that a slow website can struggle to rank well in search results.

How to Improve It

• Use Google PageSpeed Insights to analyse your website’s performance and identify issues.
• Optimise images by compressing them without sacrificing quality.
• Enable browser caching and use a Content Delivery Network (CDN) to speed up load times.
• Minimise HTTP requests by reducing scripts, stylesheets, and unnecessary elements.
  

2. Technical & Onsite SEO: Content Structure, Metadata & Alt Tags

Why It Matters

SEO is a fundamental component of getting your website found. If your website isn’t structured correctly, search engines may struggle to index your content, meaning fewer potential leads will find you.

How to Improve It

• Ensure metadata (title tags & descriptions) are optimised with relevant keywords.
• Use structured headers (H1, H2, H3, etc.) to improve content readability and search engine understanding.
• Optimise alt tags for images to improve accessibility and help search engines understand your content.
• Use an SEO-friendly URL structure that includes keywords where possible.
• Regularly update content to keep it fresh and relevant to your audience.
  

3. Mobile Website Performance: Responsiveness & Next-Gen Image Delivery

Why It Matters

With mobile traffic now surpassing desktop traffic, a mobile-optimised website is essential for lead generation. Google’s mobile-first indexing also means that if your website isn’t mobile-friendly, it won’t rank as well in search results.

How to Improve It

• Ensure your website is fully responsive and adapts to different screen sizes.
• Use next-gen image formats like WebP to reduce file sizes without compromising quality.
• Optimise image sizes specifically for mobile screens to reduce load times.
• Minimize pop-ups and ensure buttons and links are easily clickable on smaller screens.
  

4. User Experience: Ease of Navigation & Engagement

Why It Matters

Even if your website ranks well, a poor user experience (UX) can cause visitors to leave quickly, reducing the chances of conversion.

How to Improve It

• Simplify navigation so users can quickly find what they need.
• Ensure text is readable and visually appealing, avoiding long blocks of text.
• Use clear headings and sections to break up content for easy scanning.
• Implement an intuitive search function for users to find content quickly.
• Improve internal linking to guide users towards key areas of your site.
  

5. Calls to Action (CTAs) & Contact Methods

Why It Matters

Even if your website is well-designed and informative, visitors won’t convert if they don’t know what to do next. Clear and strategic calls to action (CTAs) guide users toward conversion points.

How to Improve It

• Use clear and compelling CTAs such as "Get a Free Quote" or "Contact Us Today."
• Ensure contact forms are simple and easy to fill out.
• Provide multiple contact methods, including phone, email, and live chat.
• Place CTAs strategically throughout the website, especially above the fold and at the end of important sections.
  

How iNet Digital Can Help

At iNet Digital, we specialise in optimising websites for performance, SEO, and lead generation. If you’re unsure whether your website is working effectively for you, we can help with:

• A comprehensive website audit to identify performance bottlenecks.
• SEO analysis to uncover ranking issues and opportunities.
• User experience reviews to enhance navigation and engagement.
• Conversion optimisation strategies to turn visitors into leads.
  

We will provide actionable insights and solutions tailored to your business. Don’t let a slow or outdated website cost you valuable leads—contact iNet Digital today for a website review and start maximising your online potential!