Our Development Approach at iNet Digital

At iNet Digital, we take a modern, performance-first approach to web development, leveraging the latest technologies to build scalable, secure, and highly optimized digital experiences. Our development methodology is centered around Next.js, a leading React framework, combined with an API-driven headless CMS approach using solutions like Prismic. This combination allows us to create dynamic, fast, and secure applications tailored to our clients' needs, while also ensuring best-in-class SEO, flexibility, and scalability.

Why We Use Next.js and a Headless CMS Approach

We develop applications using Next.js alongside headless CMS solutions such as Prismic, rather than traditional monolithic platforms like WordPress. The headless approach separates the frontend (presentation layer) from the backend (content management and data storage), enabling greater flexibility, security, and performance.

The Key Benefits of Our Approach

1. Superior Performance

Next.js supports Static Site Generation (SSG) and Server-Side Rendering (SSR), ensuring that our applications are highly optimized for speed and efficiency. Unlike WordPress, which relies on PHP and database queries on every request, our approach enables:

  • Near-instant load times with statically generated pages served from a global CDN.
  • Dynamic rendering only when necessary, ensuring that sites remain highly performant even with frequently changing content.
  • Image optimization built directly into Next.js, automatically delivering the most efficient formats and sizes for different devices.

2. Best-in-Class SEO

SEO is mission-critical in modern web development, and Next.js is built with SEO optimization at its core.

  • Server-side rendering (SSR) ensures that search engines can fully crawl and index all dynamic content.
  • Automatic metadata management allows structured data, Open Graph tags, and meta descriptions to be dynamically generated and optimized.
  • Improved Core Web Vitals, such as Largest Contentful Paint (LCP) and Time to Interactive (TTI), leading to better rankings on Google.

In contrast, WordPress requires heavy plugin dependencies for SEO, leading to increased complexity, slower performance, and potential security vulnerabilities.

3. Unmatched Security

Security is a top priority for us, and the headless CMS approach eliminates many of the vulnerabilities that plague WordPress websites.

  • No direct database exposure – Traditional CMS platforms like WordPress store data in databases that can be easily targeted by SQL injection attacks, while a headless CMS only serves content through a secure API.
  • Eliminates plugin vulnerabilities – WordPress relies on third-party plugins, many of which are poorly maintained and present serious security risks.
  • Automatic updates & patches – A headless CMS like Prismic is a managed service, meaning security patches and updates are handled automatically, reducing maintenance overhead.

4. Scalability and Flexibility

Unlike WordPress, which struggles with high traffic spikes and complex integrations, our API-driven approach ensures that applications scale effortlessly.

  • Serverless functions & edge caching allow for rapid scaling without infrastructure bottlenecks.
  • Decoupled architecture means that the frontend can be redesigned or upgraded without affecting backend content.
  • Omnichannel support – Content managed via a headless CMS can be distributed across websites, mobile apps, IoT devices, and more without duplication.

Why We Don’t Develop on WordPress

At iNet Digital, we’ve moved away from WordPress development due to its limitations in performance, security, and flexibility. While WordPress has historically been a popular platform, it falls short in key areas compared to modern frameworks like Next.js and an API-driven headless CMS approach.

  • Bloated & Slow – WordPress sites are often weighed down by unnecessary plugins, inefficient code, and excessive database queries, leading to slow page speeds.
  • Security Risks – WordPress sites are frequently targeted by hackers due to outdated plugins, insecure themes, and reliance on MySQL databases.
  • Limited Scalability – High-traffic websites often experience performance degradation without extensive server optimization.
  • Poor Development Experience – Customizing WordPress often requires hacking core files, dealing with outdated PHP, and navigating plugin conflicts.

By contrast, Next.js offers a cleaner, faster, and more efficient development process that aligns with modern web standards and best practices.

Performance & Security with Cloudflare Enterprise

A fast website means nothing if it isn’t secure and resilient against threats. That’s why we deploy all our applications behind Cloudflare Enterprise, an industry-leading content delivery and security platform that ensures lightning-fast performance and unparalleled protection.

Why We Use Cloudflare Enterprise

1. Ultra-Fast Global Content Delivery

Cloudflare’s Enterprise CDN (Content Delivery Network) ensures that every site we build loads instantly for users, no matter where they are in the world.

  • Global edge caching – Content is stored and delivered from Cloudflare’s network of 300+ data centers worldwide, significantly reducing latency.
  • Load balancing & failover – Ensures 99.99% uptime by automatically redirecting traffic to the nearest available server.
  • Automatic image & asset optimization – Cloudflare compresses and optimizes images, JavaScript, and CSS on the fly, further improving page speed.

2. Advanced Security & DDoS Protection

Security is at the core of our infrastructure, and Cloudflare Enterprise protects against the most advanced cyber threats.

  • Enterprise-grade DDoS mitigation – Cloudflare absorbs and mitigates large-scale distributed denial-of-service (DDoS) attacks before they reach the origin server.
  • WAF (Web Application Firewall) – Blocks malicious traffic, SQL injections, and zero-day exploits in real-time.
  • Bot protection & rate limiting – Detects and blocks malicious bot traffic while ensuring legitimate users are never affected.
  • Zero Trust security model – Ensures that only authorized users can access specific parts of an application.

3. Improved Core Web Vitals & SEO

Since Google ranks sites based on performance and user experience, Cloudflare Enterprise enhances our SEO efforts through:

  • Faster Time to First Byte (TTFB) – By serving cached content at the edge, Cloudflare significantly reduces TTFB, boosting performance scores.
  • Automatic HTTP/3 and Brotli compression – Further improves site speed and mobile experience.
  • Real-time analytics & monitoring – Allows us to continuously optimize page performance, security, and traffic insights.

Conclusion

At iNet Digital, our development approach is built on modern, scalable, and secure technologies that allow us to deliver best-in-class digital experiences. By using Next.js with a headless CMS like Prismic, we ensure superior performance, SEO, flexibility, and security—far exceeding the capabilities of traditional platforms like WordPress.

By leveraging Cloudflare Enterprise, we further enhance our applications with world-class security, high availability, and blazing-fast performance, ensuring that our clients' websites are fast, secure, and future-proof.

This modern approach enables us to build cutting-edge applications that drive real business results, keeping our clients ahead in a competitive digital landscape.

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Phone
01872 306121

Office

  • Truro
    The Barn Cottage Studio
    Perranwell Station
    Truro
    Cornwall
    TR3 7NB