Hayfield Homes - Five star home builder

Project snapshot

Hayfield Homes needed a cutting-edge website to reflect their recent rebrand, improve user experience, and provide customers with advanced tools to explore their portfolio of homes.

Our goal was to create a visually stunning, high-performing platform that would align with their new branding, deliver intuitive search functionality, and prioritize SEO to drive organic traffic.

The new website was designed and developed from the ground up with several key outcomes.

Rebrand Implementation. The design focused on showcasing Hayfield Homes' updated visual identity, creating a cohesive and modern digital presence that reflects their commitment to quality and innovation.

Advanced Search Features. Customers can now search for homes using advanced filters such as location, price range, property type, and availability, ensuring a seamless and personalized browsing experience.

High Performance. We leveraged cutting-edge technologies and best practices to ensure fast load times, optimized media, and a smooth user experience across devices.

SEO Optimization. The website was built with an SEO-first approach, incorporating clean code, metadata optimization, and structured data to enhance search engine visibility and drive qualified traffic.

By combining exceptional design, robust functionality, and performance-driven development, Hayfield Homes' new website provides an engaging user experience that aligns with their business goals and meets the needs of their customers.

What we did

High performance build using Gatsby.js

Hayfield required a website that not only showcased their premium property developments but also delivered exceptional performance, a seamless user experience, and strong search engine visibility. To achieve this, we leveraged Gatsby.js and Prismic CMS, creating a website that excels in speed, SEO, and scalability.

The Challenge

With a focus on delivering luxury new homes, Hayfield Homes needed a website that could:

• Load quickly to enhance user engagement and conversion rates.
• Rank well in search engine results to maximize organic visibility.
• Provide a flexible, structured CMS for effortless content management.
• Scale efficiently to support future growth.

Our Approach

To meet these goals, we implemented a Gatsby.js & Prismic CMS solution:

Gatsby.js for Speed & Performance

• Static site generation (SSG) ensures that pages are pre-rendered at build time, resulting in lightning-fast load speeds.
• Optimized assets and lazy loading improve site responsiveness.
• Modern front-end architecture enables a smooth, interactive user experience.

Prismic CMS for Flexible Content Management

• A headless CMS approach gives content editors full control over updates while maintaining design consistency.
• Dynamic content structuring allows for effortless scalability.
• Integration with Gatsby’s GraphQL data layer ensures seamless content retrieval.

SEO-Driven Development

• Gatsby’s pre-rendered pages and optimized meta-data improve search engine rankings.
• Schema markup and structured data enhance search visibility.
• Mobile-first, performance-focused design aligns with Google's Core Web Vitals standards.

The Result

By leveraging Gatsby.js and Prismic CMS, we delivered a high-performance, SEO-optimized website that provides:

• Blazing-fast load times, improving user retention and engagement.
• Higher organic search rankings, driving increased traffic.
• A scalable, future-proof content management system.
• A seamless, user-friendly experience across all devices.

Outcome

Hayfield Homes now has a digital presence that matches the quality of their award-winning homes. Our expertise in modern web development and SEO-driven architecture ensures that their website continues to perform at the highest level.